STOP! If you plan on finishing this badge, right now I want you to take a blank sheet of paper and draw any THREE (3) of the following company logos from memory (including color — not just black and white drawings unless the logo itself is black and white). Don’t look them up, just draw what you can remember of any three of these logos:
Apple, Adidas, Burger King, Domino’s, 7-11, Foot Locker, Starbucks, Walmart, Target, IKEA.
People all over the country were asked to do this activity, and the results are interesting. After you’ve drawn your logos from memory, click HERE to compare your drawings to everyone elses.
Draw the logos before reading the article, then look at the article. You don’t have to read the whole thing — but read the introduction, then skip to the three sections that correspond to the three logos that you drew (You can use the icons near the top of the article to “jump” to that section”)
Answer these questions:
- How did you do? Compare any mistakes you made to the most common mistakes made by other people.
- Write a few sentences comparing common mistakes you noted between the three logos that you read about. Do humans have any common tendencies? Notice any patterns you see in the mistakes that people tended to make. What were the easiest parts of each logo to remember? Why do you think that is?
- Read the Summary at the bottom of the page and “place yourself” on the table/chart that they showed. Do you think you have a better- or worse-than average memory?
- Take the interactive quiz underneath the summary How did you do? Better or worse than you expected?
When you turn in your badge, be sure to include your original drawings-from-memory.